 |  |  |  |  |  |  |  |  |
Below you'll see everything we could locate for your search of “juice”
Florida Department of Citrus (FDOC) economist Marisa Zansler discussed orange juice (OJ) volume movement and the potential impacts inflation may have on the category at the May 18 Florida Citrus Commission meeting. She also addressed the importance of ongoing marketing activities to support sales even as supply constraints continue. Inflation is persistently up across all goods, with shelter, food, airline …
By Marisa L. Zansler Over the last 20 years, the Florida citrus industry has faced many challenges, from destructive diseases, hurricanes, production cost increases, and, now in 2022, the devastation of a winter freeze. As a result, Florida citrus production has declined considerably. During the 2021–22 season, there is a 26% decline in volume movement compared to the prior season. …
For the first time since 2019, the Florida Department of Citrus (FDOC) connected face-to-face in late May with hundreds of registered dietitians to discuss the health benefits of Florida orange juice. Today’s Dietitian Spring Symposium included an opportunity to educate the dietitians at an exhibit booth and present recent research about the impact of 100% orange juice on inflammation and …
The Florida Department of Citrus’ (FDOC) 2022–23 orange juice (OJ) marketing plan will have a few shifts in retail partners and tactics to help ensure Florida OJ remains top of mind. Karmen Johnson of Edible, the FDOC’s marketing agency, shared an overview of the 2022–23 strategic focus, audience insights and integrated communications plan with the Florida Citrus Commission on May …
Citrus growers Travis Murphy and Tom Thayer developed a formulation based on oak leaf extract that was observed to rejuvenate trees back to economic productivity. But the rejuvenation effects observed in the growers’ trials were not observed in field trials using a modified version of the formulation. U.S. Department of Agriculture (USDA) research geneticist Randall Niedz reported that result in …
Florida Citrus Mutual President Glenn Beck and Executive Vice President/CEO Matt Joyner recently met with members of Florida’s congressional delegation and others in Washington to highlight issues important to Florida citrus. The need for federal Food and Drug Administration (FDA) action on lowering the Brix level was one focus of the meetings. Beck and Joyner met with U.S. Sen. Marco …
By Anirban Guha and Christopher Vincent A quick body temperature test is common these days before entering many workplaces, hospitals and clinics due to the ongoing COVID-19 pandemic. The purpose is to screen people for fevers, usually with a non-contact infrared thermometer. Measurement of plant body temperatures also has become common for many field crops, not to screen for infectious …
Uncle Matt’s Organic recently announced the launch of its Matt50 orange juice beverage. Matt50 contains half the sugar and calories of regular orange juice and is boosted with Vitamin C, prebiotics, probiotics, calcium, potassium and folate. Susan McLean, Uncle Matt’s Organic vice president of marketing and innovation, said Matt50 contains just 50 calories per serving. It is sweetened with organic stevia, a …
Brazil’s Fundecitrus has launched the Insecticide Rotation Guide for Psyllid Control. Its aim is to help producers control the insect vector of citrus greening, highlighting the importance of proper rotation of products to avoid the selection of resistant psyllids. The resistance of insects and mites to pesticides can compromise the effectiveness of products and, consequently, the control of the pest …
Jerry Parrish, an economist with Florida State University, returned to speak at the annual Lay of the Land Conference last month in Lakeland, Florida. Parrish is always a popular speaker for his big-picture economic outlook and engaging style. He is not a dull economist. Parrish said the major themes to watch for in 2022 are the Federal Reserve interest rates; …
Although it was National OJ Day, the Southwest Florida Small Farmers Network held its spring meeting May 4 at a Polk County facility growing citrus for the fresh market. The Story Companies and Dundee Citrus Growers Association (CGA) conducted a tour of Story’s 11-acre citrus under protective screen (CUPS) pod. The Story pod is one of numerous such pods at …
Several of the approximately 30 participants in an April 29 webinar about citrus marketing tactics confirmed a presenter’s assertion that online shopping has become hugely popular. Speaker Chip Bates, executive vice president of Edible, the marketing agency for the Florida Department of Citrus (FDOC), said a majority of consumers would rather shop online than in a store. After making that …
The Florida Department of Citrus (FDOC) is exploring ways to entice consumers to buy orange juice (OJ) in the face of inflation, Florida Citrus Commission Chairman Steve Johnson stated recently. He reported that the FDOC is “analyzing how inflation may impact consumers in the months ahead and exploring which marketing activities may help ensure Florida orange juice remains in carts …
Embrapa and Fundecitrus, which are investigating carbon stocks in the Brazilian citrus belt, will also study how citrus production sites and farms can be habitats for wild fauna. Embrapa is the Brazilian Agricultural Research Corporation. “Biodiversity is an indicator of environmental quality,” says Embrapa researcher José Roberto Miranda. He will coordinate the work to identify vertebrate animals, especially birds and …
By Bill Castle Today, at least three things seem to be true about Florida citrus rootstock field trials: There is an unprecedented number of them underway or soon to be planted. The sponsors are many, including the University of Florida, U.S. Department of Agriculture, Citrus Research and Development Foundation, Citrus Research and Field Trial Foundation and the Multi-Agency Coordination Group. …
By Davie Kadyampakeni and Evan Johnson In the era of citrus greening disease (huanglongbing, HLB), maintaining optimal nutrition and disease/pest management strategies is critical for avoiding adverse effects on tree performance. Use of the right fertilization rate, timing and placement are important for optimal citrus production. In a University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research study, …
Florida Citrus Commission (FCC) Chairman Steve Johnson recently cited the partnership between the FCC and Florida Citrus Mutual as “a shining example of the synergy happening in our industry.” The FCC serves as the governing board of the Florida Department of Citrus (FDOC). Mutual is the state’s largest association of citrus growers. “The two entities, which at times have diverse …
The Florida Citrus Mutual (FCM) board of directors voted earlier this month to support the continuation of the Florida Research Order. It encouraged Florida citrus growers to vote for continuation in a May referendum. The board acted after hearing from Citrus Research and Development Foundation (CRDF) Chief Operating Officer Rick Dantzler and discussing the importance of a continued funding mechanism …
The area of Falfurrias, Texas, was a very prosperous citrus-growing region from 1909 until 1951, according to Romulo Montilla, who has a ranch there. “However, in 1951 there was a freezing temperature that killed close to 90% of the citrus. In 1967, the remaining citrus was eliminated with another terrible freeze.” Montilla and others recently began working to return citrus …
By Hailing Jin Research on the effectiveness of a novel stable antimicrobial peptide (SAMP) identified from the Australian finger lime (Microcitrus australasica) to fight huanglongbing (HLB) continues in a multistate initiative involving 1,500 citrus trees. Although the pandemic has impacted the progress of the research, work has steadily continued and expanded. Researchers at the University of California, Riverside and University …
