citrus

OJ Sales Still Strong

Josh McGillFlorida, Florida Department of Citrus, Orange Juice, sales

Orange juice (OJ) sales remain strong, with the 2021 holiday period closing near 2016 levels, Florida Department of Citrus (FDOC) economist Marisa Zansler told the Florida Citrus Commission on Jan. 19. Total OJ volume movement for the holiday period ending Jan 1, 2022, was 37.9 million gallons, an increase of 2 million equivalent gallons compared to 2019. The gains are …

South African

Consumers Prefer Florida OJ

Josh McGillFlorida, Orange Juice

Consumers are more likely to buy orange juice (OJ) if they think the fruit comes from Florida, new University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) research shows. In fact, top reasons consumers purchase OJ include taste, health benefits and origin of the fruit.  According to the Florida Department of Citrus (FDOC), while 80% of OJ consumers who …

OJ Production in Turkey to Rise

Ernie NeffInternational, Orange Juice

For 2021-22, orange juice (OJ) production in Turkey is forecast at 10,000 metric tons (MT) by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS). That is higher than the 2020-21 OJ production total of 9,500 MT total, and is in correlation with high production and increasing domestic demands. DEVELOPING MARKETThe amount of oranges sent to processing plants increased to …

Targeting E-commerce to Drive Florida OJ Sales Higher

Josh McGillFlorida, Florida Department of Citrus, Orange Juice

As HLB has reduced Florida’s citrus crop, so too has the budget shrunk for the Florida Department of Citrus (FDOC). The agency charged with promoting the state’s signature crop is largely funded by fees based on citrus production. FDOC has been forced to look for creative ways to do more with less with its promotional budget. One tactic has been …

Florida Orange Brix Levels Not So Sweet Yet

Josh McGillOrange Juice, Processing

Florida citrus growers and orange juice processors are reporting low Brix levels as the 2021–2022 harvest season continues. The Jan. 10 edition of the Market News Bulletin from Florida Citrus Mutual noted average Brix of 9.83. According to Bob Behr, chief executive officer of Florida’s Natural Growers, juice oranges being harvested now are running below average. “Citrus greening continues to …

Updated Brazilian OJ Projection

Ernie NeffBrazil, Orange Juice

The total Brazilian frozen concentrated orange juice (FCOJ) 65 Brix equivalent production for 2021-22 is projected at 1.123 million metric tons (MMT). That projection, which is an increase of 16% compared to orange juice production for 2020-21, was made by the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS).   The São Paulo industry is expected to process 265 million …

The Case for Sugar Belle® in OJ

Ernie NeffOrange Juice

A pitch for potentially using the HLB-tolerant Sugar Belle® mandarin hybrid in orange juice (OJ) has been made by University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) researchers. A brief presentation titled, “Potential of Using HLB-Tolerant Sugar Belle® in Orange Juice Processing and Effects on Consumer Preference,” is available for viewing. Slides in the presentation indicate that a …

Update on Florida’s Orange Brix Issue

Ernie NeffOrange Juice

Florida Citrus Mutual (FCM) provided additional information about the issue of low Brix oranges in its Nov. 19 Triangle newsletter. It reported that Florida growers and processors “are bracing for another season of low Brix oranges.” Earlier this year, FCM sought enforcement discretion regarding Brix in pasteurized orange juice, not from concentrate (NFC), from the Federal Drug Administration (FDA) with the …

Mexico OJ Exports Increasing

Ernie NeffMexico, Orange Juice

Mexico is the second leading exporter of orange juice (OJ), following only Brazil, Florida Department of Citrus (FDOC) economist Marisa Zansler reported recently. She said Mexico’s OJ exports increased incrementally in recent seasons in response to the decline in world OJ supplies. Excerpts from Zansler’s FDOC document, Florida Citrus Outlook 2021-22 Season, follow. Although a net exporter of orange juice, …

Cutrales to Face Trial Over OJ Cartel

Ernie NeffLegal, Orange Juice

Law firm PGMBM reported it has secured a London High Court judgment that will result in a Brazilian orange juice (OJ) magnate facing trial over his participation in an illegal cartel. José Luis Cutrale and his son, José Luis Cutrale Jr., reportedly were part of an operation that substantially impacted the global market for the sale of OJ. Brazilian orange …

sales

Brix Decision Disappoints Florida Citrus Mutual

Ernie NeffOrange Juice

The federal Food and Drug Administration (FDA) does not agree with Florida Citrus Mutual’s (FCM) request for discretion in enforcing the Brix limit for not-from-concentrate (NFC) orange juice. In its Oct. 22 Triangle newsletter, FCM reported that it had sought enforcement discretion “to protect growers from the likely contingency that Florida’s 2021-22 orange crop may not meet FDA’s minimum Brix …

Consumers Prefer Citrus Juice Blended With Sugar Belle®

Tacy CalliesOrange Juice

By Yu Wang, Xixuan Tang, Charles Sims, Zhifeng Gao and Renee Goodrich Citrus fruit produced from HLB-affected trees are green and taste bitter. They are usually not suitable for either the fresh market or juice market because they have a lower Brix/acid ratio. Mitigation strategies can cause less fruit drop and help citrus trees survive. However, they triple production costs, …

OJ May Fight Inflammation, Oxidative Stress

Ernie NeffOrange Juice, Research

A new study suggests 100% orange juice (OJ) has the potential to help fight inflammation and oxidative stress in adults, paving the way for further research on the topic. Though limited in scope, the study indicates drinking 100% OJ significantly reduces interleukin 6, a well-established marker of inflammation, in both healthy and high-risk adults. Two additional inflammatory and oxidative stress …

fresh

Panel Discusses OJ and Health Research

Ernie NeffOrange Juice

The Florida Citrus Commission’s (FCC) Scientific Research Advisory Council (SRAC) on Oct. 13 discussed recent studies and projects addressing the linkage between orange juice (OJ) and health. The FCC governs the Florida Department of Citrus (FDOC), which spends much effort promoting the health benefits of OJ. PUBLISHED STUDIESRosa Walsh, director of scientific research at the FDOC, shared three recently published …

marketing program

Citrus Juice Sales Update

Ernie NeffOrange Juice

Retail sales of orange juice (OJ) trended at pre-2019 levels throughout the 2020-21 season. And for the latest four-week period ending Sept. 11, OJ trended at pre-2017 levels. Economist Marisa Zansler recently presented this information to the Florida Citrus Commission (FCC). Zansler is director of economic and market research for the Florida Department of Citrus, which the FCC governs. Fueled …

Mutual Petitions FDA Regarding OJ Brix

Ernie NeffOrange Juice

Florida Citrus Mutual (FCM) is making efforts to protect growers in the event Florida oranges don’t meet the minimum Brix requirement for not-from-concentrate (NFC) orange juice (OJ). FCM recently sent a formal request to the U.S. Food and Drug Administration (FDA) seeking enforcement discretion to protect growers from the likely contingency that Florida’s 2021-22 orange crop may not meet FDA’s …

PepsiCo to Sell Tropicana

Ernie NeffOrange Juice

PepsiCo, Inc. announced Aug. 3 that it has entered into an agreement with PAI Partners (PAI) to sell Tropicana, Naked and other select juice brands across North America. It also entered into an irrevocable option to sell certain juice businesses in Europe. PepsiCo said the actions will result in combined pretax cash proceeds of approximately $3.3 billion while retaining a …

Citrus Juice Proven to Aid Immune System

Ernie NeffOrange Juice, Research

A new research review, published in Frontiers in Immunology, has found that a glass of citrus juice contains key nutrients and bioactive substances that help human immune systems work efficiently. Scientists examined evidence from nearly 200 different studies and reports. They concluded that vitamin C, folate and polyphenol compounds in citrus juice can impact immune health, fight inflammation and improve …

OJ Consumption Aids Children’s Health

Ernie NeffOrange Juice

Moderate consumption of 100% orange juice (OJ) should be encouraged in children due to its multiple health benefits and lack of negative impacts on body weight, numerous studies indicate. The studies have revealed that children who regularly drink 100% orange juice have higher intakes of key nutrients, higher quality diets, and may have healthier lifestyle habits than children who do …

new york times

EU Orange Juice Production Climbs

Ernie NeffInternational, Orange Juice

European Union (EU) orange juice (OJ) production is forecast at 89,228 metric tons in 2020-21, a rise of almost 25% compared to the prior year. The EU forecast for OJ production was reported in June by the U.S. Department of Agriculture’s Foreign Agricultural Service. The forecast is in line with the expected growth in the volume of European oranges destined …